• Your Routine, Reinvented.

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We make showering more sustainable with products designed for people like you. All of our goods are plastic-free, cruelty-free, and made with clean ingredients.

PLASTIC-FREE  |  VEGAN | CRUELTY-FREE

Just-Add-Water

Froth is a water-activated concentrate of your every day shampoo & body wash.

Our innovative formulas deliver high quality results without all the waste.

LOWERS CO2 EMISSIONS

SAVES WATER

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Clean Yourself, Clean the Planet

We only source the highest-quality ingredients we can find, all while avoiding harsh chemicals to protect you and our planet.

NO HARSH CHEMICALS

NO SYNTHETIC FRAGRANCE

NO PRESERVATIVES

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Reviews

I absolutely fell in love with this shampoo bottle. My hair is very light after each wash and keeps it very clean for many days after. It’s very convenient and not heavy to take it with you to gym or just use it after surf session. It’s a great product for every day use but also amazing for traveling or camping when you are limited with your luggage space.

Natasha M

Reviews

Love the small size. So portable. Would be great for flying carry-on, especially with the lack of liquid. Amazed by the coverage and how soft my hair is after, especially with so little powder used.

Brandon

Reviews

A must need if you are ever camping or on a road trip. Adding it to my travel bag 100%

Logan Davidson

Reviews

I was shocked how much a little goes a long way. Makes me realize how much money shampoo company’s charge for water. Great stuff!

Tatiana Zappardino

Meet the Team

Our team are surfers & travelers who believe that getting clean shouldn't create a mess on our planet.

Small changes in our daily habits make big differences when we all work together.

Our water-activated formulas are only the beginning.

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