• Your Routine, Reinvented.

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We make showering more sustainable with products designed for people like you. All of our goods are plastic-free, cruelty-free, and made with clean ingredients.

PLASTIC-FREE  |  VEGAN | CRUELTY-FREE

Just-Add-Water

Froth is a water-activated concentrate of your every day shampoo & body wash.

Our innovative formulas deliver high quality results without all the waste.

LOWERS CO2 EMISSIONS

SAVES WATER

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Clean Yourself, Clean the Planet

We only source the highest-quality ingredients we can find, all while avoiding harsh chemicals to protect you and our planet.

NO HARSH CHEMICALS

NO SYNTHETIC FRAGRANCE

NO PRESERVATIVES

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Meet the Founder

Will is a surfer & skater who started Froth with the belief that getting clean shouldn't create a mess on our planet.

Small changes in our daily habits make big differences when we all work together.

Our water-activated formulas are only the beginning.

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