• Water-Activated Hair Care

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For You. For the Earth.

We make your daily routine more sustainable with products designed for people like you. Earth-lovers, travelers, and outdoor enthusiasts. All of our goods are plastic-free, cruelty-free, and made with clean ingredients.

PLASTIC-FREE  |  CRUELTY-FREE  |  VEGAN

Zero Water, Zero Waste

Froth is a water-activated concentrate of your every day shampoo, conditioner, & body wash.

ONE BOTTLE OF FROTH = 3 STANDARD BOTTLES OF LIQUID VERSION

Our innovative formulas deliver high-quality results without all the waste.

LOWERS CO2 EMISSIONS  |  SAVES WATER

INFINITELY RECYCLABLE  |  REFILLABLE

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Clean Yourself. Clean the Planet.

We only source the highest-quality ingredients we can find, all while avoiding harsh chemicals to protect you and our planet.

NO SYNTHETIC FRAGRANCE | NO PRESERVATIVES | NO HARSH CHEMICALS

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Meet the Founder

Will started Froth with the belief that getting clean shouldn't create a mess on our planet.

Small changes in our daily habits make big differences when we all work together.

Our water-activated formulas are only the beginning.

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